Stacey Hollands Lust Founder

Introducing Lust Minerals, Australia's leading mineral makeup and natural skincare brand that fuses clean beauty with performance and affordability.

Lust Minerals was founded in 2014 by mum of two, Stacey Hollands, with a vision to prove that mineral makeup and natural skincare has the high-performance power to change your skin, your life and leave the planet a better place. 

Stacey founded Lust Minerals in 2014, inspired to educate and provide cleaner alternative beauty products to women & men worldwide after sadly watching her father lose his battle with cancer.

"After losing my Dad to cancer at a young age, it really made me realise, we don't get a second chance and that chemicals in our everyday life can lead to so many health issues," explains Hollands.

In addition to this, Stacey suffered from acne and breakouts from a young age, and was longing for mineral based products that she knew wouldn't irritate her skin further. 

"While there were plenty of cleaner alternative products out there, few married "clean" and "high-performance" to deliver real results for women," says Stacey.

Stacey was inspired to bring a cleaner alternative beauty range to Australian women & men, helping to minimise the chemicals put onto the skin and into their bodies while still ensuring the products are high performing and are delivering the results that people desire. 

Stacey added, "I was inspired to create an Australian cleaner alternative beauty range that is both affordable and high quality. It was important that I created a range that offers real results, superior performance and is cleaner and better for our skin."

After years of hard work, research, and development, Stacey went on to create global beauty brand Lust Minerals, by the time she was 25. Lust Minerals is Australia’s first cleaner alternative brand that fuses clean beauty with performance and affordability. 

Before long, Stacey had built a growing empire with 10+ employees, including Stacey’s husband (and biggest supporter from day one), James. With more than 487% growth in just one year, Lust Minerals is proof that an unwavering commitment to your vision and a passion for the industry pays off.

Sadly, Stacey’s father passed away shortly before the launch, but Stacey hopes that Lust Minerals will give him something to be proud of. Today, Lust Minerals is passionate about empowering women & men to make the switch to cleaner alternative products because they know their future selves will truly thank them for it. 

Lust Minerals offers full coverage that lasts longer, and is just as good for your skin as it is for your overall health and the environment. Our products have been formulated with high quality, cleaner alternative ingredients to act as your skin's multivitamin. With continued use, our products have been designed to offer a solution to your skin concerns, rather than a cover up. 

At Lust Minerals, we are passionate about making a difference and leaving a positive impact. You are the reason we do what we do, and we know that there’s no need to sacrifice your health in order to achieve real results.


Lust Minerals is:

  • Australian Made & Owned

  • Vegan Certified

  • Cleaner Alternative

  • Cruelty Free

  • Better for our skin & our health

Healthy skin, starts here.