Introducing Lust Minerals
Australia’s favourite clean beauty brand founded in 2014 by mum of two, Stacey Hollands- CIDESCO qualified therapist, 20 years in advanced skin.
Stacey Hollands is the founder and CEO of Lust Minerals, and one of the few therapists in Australia to hold the International CIDESCO Diploma, the Swiss-based global standard in aesthetics and beauty therapy, awarded only after 1,200 hours of supervised training and four examinations in anatomy, dermatology, cosmetic chemistry and clinical practice.
She spent eight years in practice as a beauty therapist in Queensland before founding the brand, working in advanced skin: lasers and IPL, microdermabrasion, skin needling, peels and treatment planning. Twenty years into her career, that's still the lens she formulates through. She's also a mum of two and wife to her husband James.
In 2011, Stacey's father, David Cook, was diagnosed with cancer. Losing him changed how she looked at the products she used every day, and set her on the path that became Lust Minerals.
"After losing my Dad, I started paying real attention to what I was putting on my skin every single day. I couldn't change what happened to him but I could be more thoughtful about my own choices, and help other women be more thoughtful about theirs."
Back in the treatment room, Stacey kept having the same conversation. A client would come in with reactive, congested or post-treatment skin and ask the same question: what can I actually wear afterwards?
She never had a good answer. There were plenty of natural products on the market, but very few that performed. Mineral foundations were expensive, weakly pigmented, and carried a reputation for sliding off by lunchtime. Nothing married clean with high-performance, women were being asked to choose one or the other.
So she made her own. From a linen cupboard at home, at 24, with $10,000 and a lot of stubbornness. Years of research, reformulation and testing followed, and by 25 Stacey had built Lust Minerals into a brand that did what she'd never been able to hand a client: clean, high-performing, and priced so Australian women could actually afford to use it every day. "I wasn't trying to start a beauty brand. I was trying to solve a problem I saw on the treatment bed every single day." Stacey Hollands.
That training is why the makeup is built the way it is. Complexion products developed against real skin conditions rather than trend cycles, made in Australia, and pigmented properly so you're not layering three times to get there. Sweat-resistant formulas that hold through an Australian summer. Coverage a therapist would hand a client the day after a treatment.
It's also the reason for what isn't in them. Twenty years of watching skin react teaches you what to leave out.
Skin-first makeup. Science-first skincare.
Makeup was only ever half the answer. It gives you confidence the moment you put it on but Stacey had spent eight years watching what happens when you treat the skin underneath, and she knew the other half mattered more.
So Lust Minerals Skincare was built the way a therapist would build it: around concerns, not categories.
Every formula is anchored by patented, clinically tested actives, the kind of raw materials most natural brands can't access or won't pay for. Postbiotic and probiotic complexes that support the skin's own microbiome. Peptides for firmness. Niacinamide at 10%. An 18% AHA blend for resurfacing. Australian natives, Kakadu plum, quandong, Davidson's plum, finger lime, used as real antioxidant actives, not as a marketing story.
And because no two women walk in with the same skin, the range is built as systems. Brightening. Hydration. Calming. Clearing. Firming. Balancing. Answer a few questions and you get the routine Stacey would have written for you across a treatment bed, in the order you should use it, at the strength your skin can handle.
You are the reason we do what we do.
It's your skin, every day, for years, so we don't take chances with it. Every formula is build with Stacey's knowledge before it reaches you.
Today Lust Minerals is one of Australia's most-loved mineral makeup and natural science backed skincare brands, with more than 300,000 customers, still Australian made, owned and run by the therapist who started it.
"You truly glow differently with Lust Minerals." Stacey
Lust Minerals is:
- Australian made and owned
- Certified vegan and cruelty free
- Sweat resistant
- Formulated with patented, clinically tested actives
- Founder-formulated by a CIDESCO-qualified therapist
- Backed by 300,000+ customers
Healthy skin starts here.