There’s a reason lash serums have become a staple in modern beauty routines... fuller, longer-looking lashes and brows can completely transform the face.

But not all formulas are created equally.

That’s why we’ve taken our cult-favourite Lash & Brow Growth Serum and reimagined it through a skincare lens.

Introducing the new Peptide Lash Growth Serum: a next-generation lash and brow treatment designed to support visibly fuller, longer and stronger-looking lashes and brows over time.

A Skincare Approach to Lash + Brow Care

Traditionally, lash serums have sat in a category of their own, but as skincare evolves, so do expectations. Consumers are now more ingredient-conscious than ever, looking for formulas that prioritise performance, safety and transparency.

So we asked a simple question: What if lash care was treated like skincare?

The result is a peptide-powered lash and brow serum that focuses on conditioning, nourishment and the appearance of healthier-looking growth without compromise.

Powered by Clinically Backed Peptide Technology

At the heart of the formula is SymPeptide® XLash, a clinically studied peptide designed to support the appearance of fuller, longer and stronger-looking lashes and brows.

In clinical testing, SymPeptide® XLash demonstrated:

• Up to 66% improvement in the appearance of lash and brow density in 4 weeks.
• Visible improvements in the appearance of length and volume from as little as 2 weeks.

This advanced peptide works by supporting the look of healthier, more conditioned lashes over time.

Clean, Prostglandin-Free Lash Care

Many traditional lash serums use prostaglandin analogue ingredients, which were originally developed for medical applications and later adapted for cosmetic use.

While these ingredients can be effective, some consumers prefer to avoid them due to the potential for visible side effects such as irritation, sensitivity, or unwanted changes in skin appearance around the eye area.

As a result, there has been a growing shift towards gentler, peptide-based alternatives that focus on supporting the appearance of lash health without relying on prostaglandin-based actives.

Our Peptide Lash Growth Serum is a prostaglandin analogue-free formula, offering a more modern, skincare-inspired approach to lash and brow care.

Nourishing Oils for Lash + Brow Health

This is more than a treatment serum, it’s also a conditioning ritual. The formula is enriched with nourishing botanical oils to help support lash and brow health:

Organic Castor Oil: Rich in fatty acids, Castor Oil helps condition and nourish lashes and brows, supporting softness and shine while helping reduce the appearance of dryness and breakage.

Organic Coconut Oil: A lightweight, nutrient-rich oil that helps condition and smooth the lash and brow area while supporting overall hair flexibility and comfort.

Together, these oils help keep lashes and brows feeling conditioned, healthy and soft from root to tip.

Skincare-Inspired Innovation

This reformulation reflects a growing shift in beauty where even lash and brow care is becoming ingredient-led, targeted and treatment-focused.

Housed in our premium skincare-inspired packaging and now positioned within our skincare collection, the Peptide Lash Growth Serum represents a more modern approach to lash care.

One that prioritises:

• Ingredient integrity
• Peptide innovation
• Gentle, effective conditioning
• Visible appearance-based results over time

Because lash care should feel like skincare.

Why Customers Love It

The Peptide Lash Growth Serum has been designed to seamlessly fit into your daily routine. Simply apply to clean lashes and brows at night and let the formula do the work over time.

Customers love it because it:

• Helps support the appearance of fuller-looking lashes and brows
• Conditions and nourishes from root to tip
• Feels lightweight and easy to use
• Fits effortlessly into existing skincare routines

A Small Step in Your Routine, A Big Step for Your Lashes

Whether your goal is fuller-looking brows, longer-looking lashes or simply a more conditioned lash line, this peptide-powered formula is designed to support healthier-looking results over time.

Because when it comes to lash and brow care, it’s not about shortcuts.

It’s about consistency, nourishment, and the right ingredients working together.

Ready to Upgrade Your Lash Routine?

Discover the next generation of lash and brow care.

Peptide-powered. Skincare-inspired. Designed for visibly healthier-looking lashes and brows.

Shop here.