Why Choose
Our Makeup

Welcome to the world of clean beauty.

At Lust Minerals, we believe makeup should do more than just cover, it should care. Proudly Australian-made, our mineral makeup range is designed with purpose: to elevate your skin, not compromise it.

We’re redefining clean beauty with high-performance clean formulas that deliver visible results. Our products are vegan, cruelty-free, and crafted with ethical, skin-loving science backed ingredients that work with your skin, not against it.

Our mission is simple- to lead a skin-first movement. We empower you to make cleaner, more conscious choices while still enjoying the flawless, lasting results you deserve. Every formula is carefully created to support skin health, restore confidence, and align beauty with wellness.

Because not all mineral makeup is created equal and we’re here to set the new standard.improve the health of the skin. 

Australia's leading clean beauty brand.

Created With A Purpose

We’re not just creating clean beauty - we’re leading a skin-first movement. Every Lust Minerals product is intentionally formulated to support your skin health while aligning with your values. Powered by concentrated mineral actives, science backed and clean ingredients, our formulas deliver visible results without compromising on ethics. Vegan, cruelty-free, and made in Australia, we’re proud to offer beauty with a bigger purpose — one that helps you glow from the inside out.

Proven To Perform

At Lust Minerals, clean never means compromise. Our high-performance formulas are backed by science, trusted by over 250,000 customers, and designed to work with your skin -not against it. Whether you’re applying our iconic Pro Finish Liquid Mineral Foundation or a nourishing 6 oil gloss, you can expect real results, skin-loving superfoods, and confidence that lasts. Every product is designed to enhance your skin, not just cover it.

Inclusive, Skin-First Beauty

We’re committed to celebrating every skin tone, every skin type, and every stage of your skin journey. With up to 19 inclusive shades (and counting), personalised colour-matching, and formulas crafted for oily, dry, sensitive and mature skin - we’re here to meet you where you are. Whether you’re starting out or showing up for your glow-up, we’re by your side with makeup that feels personal, performs powerfully, and supports your healthiest skin yet. Your clean beauty bestie, cheering you on.

Award-Winning, Community-Loved

Recognition means something - but results mean everything. With award-winning formulas, glowing 5* reviews, and a passionate, growing community, Lust Minerals has earned its place as a leader in clean beauty. But this isn’t just about products - it’s about people. We exist to educate, empower and inspire a cleaner, more confident lifestyle. Join a community that’s rewriting the beauty standard - from skin-first routines to deeper self-confidence.

Step 1: Find Your Perfect Shade

Unsure which shade or products to choose? We've got you covered! Introducing our colour matching service.

Find your best shade, along with complexion must-haves perfect for your skin tone. There's two easy ways you can do this.

Step 1: Find Your Perfect Shade

Unsure which shade or products to choose? We've got you covered! Introducing our colour matching service.

Find your best shade, along with complexion must-haves perfect for your skin tone. There's two easy ways you can do this.

01

FREE INSTANT COLOUR MATCH

The perfect tool to find your foundation colour in any brand using our advanced scientific technology.

02

LIVE AGENT COLOUR MATCH

Discover your perfect match with our friendly team available for live chat daily from 7am to 10pm AEST.

DISCOVER CLEAN BEAUTY

The 'Try It All' Experience

Treat yourself to a clean beauty trial pack and receive our best-sellers at a discounted price.
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ULTIMATE EXPERIENCE

The Perfect Match Pack

Indulge in the ultimate clean beauty bundle and reset your entire makeup regime.
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Shop Bundles

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Five Star Reviews

★★★★★

Absolutely in love. Natural and flawless look. Great colour match.

Nikita F
★★★★★

Absolutely in love with this makeup! And a little bit goes a long way. Will definitely be ordering more!

Jacqueline M
★★★★★

Absolutely love the coverage. My skin feels so light. I had a noticeable change on my face. Best part is you don’t feel your are wearing it.

Dimple S.
★★★★★

Add customer reviews and testimonials to showcase your store’s happy customers.

Author's name
Los Angeles, CA
★★★★★

Add customer reviews and testimonials to showcase your store’s happy customers.

Author's name
Los Angeles, CA