Welcome to the World
of Clean Beauty

Your Clean Beauty Journey Starts Here

Elevate your beauty regime with Lust Minerals.

Founded in 2014, we pride ourselves on formulating Australian made, award-winning clean beauty products that are superior quality, vegan, cruelty free, ethical and good for the planet.

With over 140,000 happy customers worldwide, our vision is to inspire women worldwide to make the switch to cleaner beauty products that still offer amazing results. We are committed to using potent, high performance ingredients to formulate products that deliver real results.

Step 1: Find Your Perfect Shade

UNSURE WHICH SHADE OR PRODUCTS TO CHOOES? WE'VE GOT YOU COVERED! INTRODUCING OUR COLOUR MATCHING SERVICE.

Find your best shade, along with complexion must-haves perfect for your skin tone. There's two easy ways you can do this.

Step 1: Find Your Perfect Shade

UNSURE WHICH SHADE OR PRODUCTS TO CHOOES? WE'VE GOT YOU COVERED! INTRODUCING OUR COLOUR MATCHING SERVICE.

Find your best shade, along with complexion must-haves perfect for your skin tone. There's two easy ways you can do this.

01

FREE INSTANT COLOUR MATCH

The perfect tool to find your foundation colour in any brand using our advanced scientific technology.

02

LIVE AGENT COLOUR MATCH

Discover your perfect match with our friendly team available for live chat daily from 7am to 10pm AEST.

Step 2: Take Our Personalised Makeup Quiz

Step 3: Shop Clean Makeup

DISCOVER CLEAN BEAUTY

The 'Try It All' Experience

Treat yourself to a clean beauty trial pack and receive our best-sellers.
SHOP NOW
ULTIMATE EXPERIENCE

The Perfect Match Pack

Indulge in the ultimate clean beauty bundle and reset your entire makeup regime.
Shop Now

Step 4: Take Our Personalised Skincare Quiz

Step 5: Shop Clean Skincare

DISCOVER CLEAN BEAUTY

The 'Try It All' Experience

Treat yourself to a clean beauty trial pack and receive our best-sellers.
SHOP NOW
ULTIMATE EXPERIENCE

The Ultimate Skincare Bundle

Indulge in the ultimate clean skincare bundle and reset your entire skincare regime.
Shop Now

Five Star Reviews

★★★★★

Absolutely in love. Natural and flawless look. Great colour match.

Nikita F
★★★★★

Absolutely in love with this makeup! And a little bit goes a long way. Will definitely be ordering more!

Jacqueline M
★★★★★

Absolutely love the coverage. My skin feels so light. I had a noticeable change on my face. Best part is you don’t feel your are wearing it.

Dimple S.
★★★★★

Add customer reviews and testimonials to showcase your store’s happy customers.

Author's name
Los Angeles, CA
★★★★★

Add customer reviews and testimonials to showcase your store’s happy customers.

Author's name
Los Angeles, CA

Meet The Founder


Australia’s favourite clean beauty brand founded in 2014 by mum of two, Stacey Hollands.

“After losing my Dad to cancer at a young age, it really made me realise we don’t get a second chance and that chemicals can play a part and lead to so many health issues. While there were plenty of natural based products out there, few married “clean” and “high-performance” to deliver real results for women,” says Hollands.

From a humble beginning in a linen closet in Holland’s home in the Sunshine Coast, Queensland, Lust Minerals has evolved into a global beauty powerhouse that now provides clean beauty products to millions of people worldwide with its best seller the Pro Finish Liquid Foundation sold every two minutes.

“Growing up I suffered with breakouts which, as a teenage girl, made me self-conscious. Being in the industry I found so many girls were like me, coming into the salon asking for my help with their skin,” she says, “little did they know that using conventional makeup products that didn't allow the skin to breathe was in fact worsening their skin breakouts.”

“Lust Minerals was born to leave a positive impact, so I am dedicated to ensuring that we continue to educate ourselves so what we are doing today, doesn’t have a negative impact on generations to come. Whilst I acknowledge we are still learning and growing within this space, I am proud that we are working together to make positive changes so we can all co-exist to our fullest potential without harm.”

Lust Minerals has embraced sustainable business practices through recent partnerships with TerraCycle and One Tree Planted. Hollands says the Lust Minerals point of difference is providing clean, high performing products that are affordable and cost effective. 

Lust Minerals range, which is 100% vegan, paraben free, Australian made and not tested on animals, is developed by Lust Minerals in partnership with an Australian manufacturer to the highest of standards.