The Lust Story With Founder Stacey Hollands

Introducing Lust Minerals

Australia’s favourite clean beauty brand founded in 2014 by mum of two, Stacey Hollands.

Stacey Hollands is the proud CEO and Founder of Lust Minerals, Australia’s leading clean beauty brand. Holding an International CIDESCO Diploma, the world's most prestigious qualification in Aesthetics and Beauty Therapy, Stacey is also a dedicated mum of two and wife to her husband James.

Since its inception, Stacey’s vision has been to merge clean beauty with performance and affordability. Starting from a humble linen cupboard at home at the age of 24, Stacey has achieved incredible success, building a loyal community and establishing Lust Minerals as Australia's leading sweat resistant mineral makeup and patented ingredients natural skincare brand.

Before launching Lust Minerals, Hollands worked as a Beauty Therapist in Queensland for eight years. The idea to start the cosmetics company came when her father, David Cook, was diagnosed with cancer in 2011 and the role of toxins in bad health became real to her.

“After losing my Dad to cancer at a young age, it really made me realise we don’t get a second chance and that chemicals can lead to so many health issues.”

While there were plenty of natural based products out there, few married “clean” and “high-performance” to deliver real results for women. At the time, she was working as a Beauty Therapist and noticed that many of the mineral foundations in the market seemed expensive, not very concentrated and unaffordable. There was also concerns around mineral makeup not being able to perform like conventional makeup can.

Stacey was inspired to bring a cleaner alternative to Australian women, minimising the chemicals put onto the skin and into our bodies. After years of hard work, research, and development, Stacey went on to create global beauty brand, Lust Minerals by the time she was 25. Lust Minerals is Australia’s first all-natural mineral beauty brand that fuses clean beauty with performance and affordability.

Lust Minerals range is formulated from the highest quality, ethical ingredients, backed by clinical studies, proving that you don't need chemicals and toxic ingredients to have a result-driven product. The range is centered around delivering on its promises, ensuring that each product performs exactly as it claims.

At Lust Minerals, we are passionate about making a difference through our products. YOU are the reason we do what we do. When it comes to the health of your future skin - we don't take any chances. Our range gives you the confidence you deserve whilst nourishing and protecting your skin. Made without the nasties. 

"You truly glow differently with Lust Minerals." - Stacey.