Lust Minerals Makeup is Australian-made, 100% vegan and cruelty-free, mineral formulas that don't just cover your skin, they actively care for it.
Powered by concentrated mineral actives and science-backed, skin-loving ingredients, every product is designed to enhance what you have, not mask it.
Trusted by over 300,000 customers across 19 inclusive shades, our high-performance range works with every skin tone, skin type and skin concern, from oily to sensitive, acne-prone to mature. With award-winning formulas, glowing five-star reviews, and results you can see and feel, this isn't just clean makeup, it performs.
Your skin-first glow-up starts here.
UNSURE WHICH SHADE OR PRODUCTS YOU NEED?
Lust Minerals redefines beauty with clean, high performance makeup, skincare, and body care. Powered by natural minerals and cutting-edge science, our products deliver flawless results while nourishing your skin.
Our makeup offers breathable, weightless coverage with skin-boosting superfoods and vitamins, while our skincare features clinically-backed ingredients for visible improvements. Our body care nourishes and supports healthy, glowing skin.
Cruelty-free, vegan, and eco-friendly, Lust Minerals is committed to clean beauty that works for you and the planet.
Glow naturally with Lust Minerals—where clean beauty meets real results.
Overall rating: 4.9128203 / 5 from 390 reviews.
This mascara enhances lash appearance, providing volume, length, and strength. It is praised for its smooth application, non-irritating formula, and long-lasting wear without smudging. Customers appreciate its lightweight feel and great coverage, making it a top choice for achieving stunning lashes.
Review topics: [volume, irritation, results, issues, quality, weight, feels, difference, texture, formula, skin, mascara, looks, eyes, coverage, lashes, length, face, smudging, brush, clumps, eyelashes, application, bonus, wand, lift, finish, marks, fan, step].
"I absolutely love this mascara. I have small eyelashes and this brush covers them all perfectly. There's so many fancy big brushes on the market that I hate and are useless. Lust have kept it simple and it's honestly perfection!"
"I have extremely sensitive eyes so I am wary of mascaras, but being fair skinned I need mascara. So far, so good. Any irritation is minor and this is the best mascara I have used to date."
"This mascara goes on so nicely and doesn't smudge or budge. A little goes a long way but it's definitely buildable if you prefer a more bold look. Doesn't irritate my sensitive eyes either."
"Easy to apply, lasts all day and doesn't smudge. Will certainly purchase again."
"I have tried so many mascaras over the years and every one including those that said they were waterproof, have always smudged under my eyes. This is the only mascara that I have tried that stays on my lashes. . not one smudge ever. . feels beautiful on and makes my lashes look fuller. . in my eyes, it is an absolute winner and the only one I use now. ."
"Love the brush and the lift this mascara brings to the lashes"
"I love how this mascara rolls off and doesn’t run. So many times I’ve jumped in the pool after work forgetting my makeup is on as it’s so lightweight and I’ve not had a single issue with my mascara. Love it!"
"Very happy with this product, no smudging and lashes looks great all day."
"Easy to use wand, no smudging, lashes didn't clump."
"I love how long this makes my lashes look. It doesn’t smudge. It applies evenly and isn’t clumpy. Only thing isn’t great is that it’s hard to remove even when using micellar water."
