Your 40s are when skincare stops being about prevention and starts being about active intervention.

Collagen production has slowed, cell turnover has dropped, and the signs of ageing that were subtle in your 30s are now front and centre.

The good news? The right routine makes a dramatic difference. Here's what our dermal therapist recommends building your anti-ageing skincare routine around in your 40s.

Morning Routine

Cleanse: Start with a gentle cleanser that doesn't strip. In your 40s, a compromised barrier means more sensitivity... avoid anything foamy or fragranced.

Vitamin C Serum: Apply a Vitamin C serum before moisturiser every morning. Vitamin C is one of the most clinically proven ingredients for fading pigmentation, brightening dull skin and protecting against daily UV damage. The Lust Minerals Vitamin C Brightening Serum Complex uses a stabilised form of Vitamin C that won't oxidise or irritate.

Firming Moisturiser: In your 40s, your moisturiser needs to do more than hydrate. Look for one powered by peptide technology. The Lust Minerals Firming Peptide Moisturiser is formulated with Argireline® Amplified, Uplevity™ e-Lift and Pentavitin® which are globally patented ingredients that visibly firm, lift and smooth skin with consistent use. Clinical results are visible in 28 days.

SPF: Non-negotiable. Every single day, even in winter. UV exposure is responsible for up to 80% of visible skin ageing, no serum will undo daily unprotected sun exposure.

Evening Routine

Double Cleanse: Remove the day thoroughly. In the evening, a double cleanse (an oil-based first cleanse followed by your regular cleanser) makes sure actives can penetrate properly.

AHA Exfoliation (2–3 x per week): Cell turnover slows significantly in your 40s. AHA exfoliation stimulates that process, clearing the dead skin layer that makes skin look dull and allowing other actives to work more effectively. Use the AHA Exfoliating Lotion 2–3 nights per week (not every night).

Hyaluronic Acid Serum: On non-exfoliation nights, apply a Hyaluronic Acid serum before your moisturiser. HA draws water into the skin and keeps it there... addressing the plumpness loss that comes with age.

Firming Moisturiser: Same as your morning routine, the Firming Peptide Moisturiser works actively overnight while your skin is in repair mode.

Eye Cream: The eye area shows age first. Apply the Firming Peptide Eye Cream nightly using your ring finger, the lightest finger, to avoid dragging the delicate under-eye skin.

The Most Important Thing

Consistency beats complexity every time. A simple routine you stick to will always outperform an elaborate one you abandon. Start with the Lust Minerals 3 or 4 Step Firming System and add in serums one at a time as your skin adjusts.

Shop our full anti-ageing skincare range: 100% Australian made, vegan, and formulated with patented ingredients for real results in 28 days.