There’s something a little different coming to Lust Minerals.

Not just a new product. Not just another launch.

Collect & Glow is an 8-shade limited-edition eyeshadow collection designed to be discovered one shade at a time, giving our community a new way to shop, collect, create and be part of something together.

Created as part of Lust Minerals’ birthday celebrations, Collect & Glow is all about bringing a little more surprise, anticipation and fun back into beauty.

Instead of simply choosing your shades and adding them to cart, you’ll unlock Mystery Shades through qualifying Lust Minerals orders and gradually build your collection over time.

There are 8 limited-edition shades to find, one very rare shade hidden amongst them, surprise collecting opportunities throughout the campaign and plenty of reasons to keep your eyes peeled.

Here’s everything you need to know.

What Is Collect & Glow?

Collect & Glow is our limited-edition eyeshadow collection made up of 8 individual shades, each designed to work beautifully on its own or together as a complete palette.

But there’s a twist. You can’t simply purchase each shade individually.

Instead, qualifying Lust Minerals orders unlock Mystery Shades, meaning you won’t know which shade you’ve received until it arrives.

That surprise is part of the experience.

You might uncover the perfect everyday neutral, a rich deeper shade, a soft shimmer or something you weren’t expecting at all.

Over time, you can continue collecting, swapping and adding shades to your palette as you work towards finding all 8.

Why We Created Collect & Glow

For Lust Founder Stacey Hollands, Collect & Glow was never intended to feel like just another product launch.

Lust Minerals has always been built around its community: the women who wear the products, share their routines, recommend Lust to friends, send feedback, join conversations and continue to support the brand year after year.

Collect & Glow was designed to celebrate that relationship.

The idea was to create something our community could actively participate in rather than simply shop.

Something that gave opening a Lust order an extra little moment of excitement.

Something people could talk about, trade with friends, share in the Clean Beauty Community and gradually build together.

It’s beauty with a little mystery built in.

How Do You Receive a Mystery Shade?

The collecting mechanic is simple.

Spend $120 or more in one transaction and you’ll receive 1 Mystery Shade.

Spend $240 or more in one transaction and you’ll receive another Mystery Shade.

If you qualify for two shades in the same transaction, those two shades will be different, so you won’t receive a double within that same order.

Your Mystery Shades are automatically added to qualifying orders, so there’s nothing extra you need to add to your cart.

Mystery Shades are capped at 2 per transaction, even if your order total exceeds $240.

Qualifying spend also needs to be reached within a single transaction. Separate orders cannot be combined to reach the threshold.

Meet the 8 Collect & Glow Shades

There are 8 limited-edition shades waiting to be discovered:

Cashmere Clay
Desert Rose
Mocha
Sunkissed Nude
Golden Suede
Warm Sand
After Dark
Silk

The collection was designed around wearable, versatile tones that can take you from a soft everyday eye to something richer and more defined.

You can wear each shade individually or mix, layer and blend them together as your collection grows.

And because every shade is a mystery, you never quite know which part of your palette you’ll uncover next.

Meet Golden Suede: The Rare One

Among the 8 Collect & Glow shades is one that’s a little harder to find.

Golden Suede is the rarest shade in the collection.

It has been released in much smaller quantities than the other shades and is hidden amongst the Mystery Shades throughout the campaign.

You cannot choose it.

You cannot buy it individually.

And spending more does not guarantee you’ll receive it.

If you uncover Golden Suede in your order, you simply got lucky.

But there’s another surprise. 100 Golden Suede shades will come with an additional mystery prize.

So for 100 collectors, opening their Glow Bag won’t just reveal the rarest shade in the collection... there’ll be an extra surprise waiting too.

What Is the Collect & Glow Collector Kit?

If you want somewhere to build your collection, the Collect & Glow Collector Kit has been designed as the home for all 8 shades.

It includes:

1 x Empty Collect & Glow Palette
1 x Dual-Ended Eyeshadow Brush
1 x Bonus Mystery Shade inside a Glow Bag

The palette arrives empty. That’s intentional.

Your first Mystery Shade gives you somewhere to begin, and then you gradually fill the remaining spaces as you collect more shades through qualifying Lust Minerals orders and other Collect & Glow opportunities.

The Collector Kit purchase also counts towards your qualifying spend, meaning it can help you get closer to unlocking an additional Mystery Shade in the same transaction.

You don’t need to purchase the Collector Kit to start collecting, though.

Every Mystery Shade arrives individually packaged, so you can use your shade straight away and decide whether you’d like to add the palette later.

How Do I Use the Collector Kit?

Start by opening your Glow Bag and discovering your first Mystery Shade.

Click your shade into your empty Collect & Glow palette, then use the dual-ended eyeshadow brush to apply, blend and build your eye look.

As you receive additional Mystery Shades, simply add them into the empty spaces.

You can arrange and rearrange your shades however you like as your palette grows.

There’s no “right” order. Build it your way.

Can I Choose My Mystery Shade?

No, and that’s very much part of Collect & Glow.

Every shade is allocated at random, so you won’t know which one you’ve received until your order arrives and you open your Glow Bag.

Specific shades cannot be requested through Customer Care or in your order notes.

Even our team won’t be able to tell you which shade is on its way.

The mystery is part of the fun.

What Happens If I Get a Duplicate?

Because Mystery Shades are selected at random, duplicates can happen across different qualifying orders.

You might open your Glow Bag and discover a shade you already own.

Rather than seeing a double as the end of the road, we designed Collect & Glow to make swapping part of the experience too.

Keep your duplicate as a backup, gift it to a friend or swap it with another collector who has something you’re still searching for.

Mystery Shades cannot be exchanged through Lust Minerals simply because they are duplicates, but our Clean Beauty Community Facebook group is a great place to connect with other collectors and organise a swap.

It makes completing your collection feel that little bit more collaborative.

Can I Buy the Shades Individually?

No. The 8 Collect & Glow shades are exclusive to the campaign and are not available for individual purchase.

They’re designed to be discovered through Mystery Shades rather than selected one by one.

That said, qualifying purchases aren’t the only way you’ll be able to collect.

Throughout the campaign, we’ll be revealing additional opportunities to unlock Mystery Shades, including special Rewards and App-exclusive moments.

So if you’re working towards completing your palette, keep watching. There’s more to come.

More Ways to Collect

Collect & Glow is designed to unfold over time.

Throughout the six-month campaign, there will be additional opportunities to collect Mystery Shades beyond the standard spend thresholds.

This may include exclusive opportunities through:

Lust Rewards
Rewards members will have additional collecting moments throughout the campaign.

The Lust Minerals App
Keep an eye out for App-exclusive opportunities and surprises.

Special Campaign Moments
There’ll be more ways to get involved as Collect & Glow continues.

We don’t want to reveal every surprise at once. After all, mystery is the whole point.

How Long Will Collect & Glow Run?

Collect & Glow is planned to run for 6 months, giving you time to gradually build your collection. However, all 8 shades are limited edition and subject to availability.

If Mystery Shades sell out before the six-month campaign ends, they will not be restocked. Once they’re gone, they’re gone.

Do Subscription Orders Qualify?

Yes. If your subscription order reaches the qualifying order value, it can unlock Mystery Shades just like any other eligible order.

A subscription order of $120+ can receive 1 Mystery Shade, while an eligible transaction of $240+ can receive another shade.

Can I Use Rewards Points?

Yes. You can use eligible Rewards points towards your purchase and still receive a Mystery Shade, provided the order meets the qualifying spend requirements.

The same applies when paying with a gift card. However, purchasing a gift card itself does not count towards the qualifying spend.

Shipping charges also do not count towards the $120 or $240 threshold.

What Happens When I Collect All 8?

You’ve completed Collect & Glow.

Click all 8 shades into your palette, step back and admire your finished limited-edition collection. From there, it’s all about creating.

Soft neutrals, warm everyday looks, deeper smoky eyes, shimmer — the full collection has been designed to give you shades you can mix and match depending on your mood.

And perhaps most importantly, every shade in your palette will have its own little story of how you found it.

Can I Join Collect & Glow Later?

Absolutely. You don’t have to start collecting on day one to be part of it.

If you discover Collect & Glow halfway through the campaign, you can still begin with your first qualifying order and start building from there, subject to Mystery Shade availability.

There’s no set order in which you need to collect the shades.

Start with one and see where it takes you.

What If My Mystery Shade Is Damaged?

If your Mystery Shade arrives damaged or faulty, contact our Customer Care team with clear photos so they can review it for you.

If approved, a replacement Mystery Shade can be added to your next order.

Because Mystery Shades are randomly allocated, we cannot guarantee that your replacement will be the same shade.

Why Collect & Glow Is About More Than Eyeshadow

At its heart, Collect & Glow is about making beauty feel fun again.

It’s about the anticipation of opening a package.

The excitement of seeing what you found.

Messaging your friend because you both got different shades.

Trading a duplicate with another woman in the community.

Finally clicking that last shade into your palette.

And being part of something that unfolds slowly rather than disappearing after one launch day.

It’s a collection, but it’s also an experience designed around the community that has supported Lust Minerals from the beginning.

Ready to Start Collecting?

There are 8 shades to discover.

One is rarer than the rest.

100 Golden Suede collectors will find an extra mystery surprise.

And no two Collect & Glow journeys will look exactly the same.

Start with your first Mystery Shade, build your collection over time and see what you uncover.

It starts with one.

Shop Collect & Glow →