As summer approaches, the struggle with makeup in humid conditions becomes all too familiar! Lucinda Strafford, known from Love Island UK, found herself dealing with makeup challenges during her travels across Australia with her Love Island Australia partner, Zac. As a sweat-proof natural makeup brand, we stepped in to offer a solution to her beauty struggles.

Noticing Lucinda's candid updates about makeup and skin troubles in the Australian heat, the Lust Minerals team had an idea. Why not invite Lucinda and Zac to our headquarters for a makeup experience? The goal was simple: genuinely offer our assistance by showcasing our products, believing they could be the solution Lucinda needed.

We knew we needed to get her attention, so we went to social media, sharing videos highlighting Lucinda's makeup challenges and the potential solution found in Lust Minerals. The response was incredible, with over 260,000 views and a community of fans tagging Lucinda and Zac, encouraging them to try Lust Minerals!!

Our campaign caught Lucinda's attention, and the support from our community was heartening. While the Love Island duo didn't make it to our headquarters, they discovered love on the show and now they have discovered Lust.
 If you’ve ever felt like your makeup isn’t long lasting and supporting your skin like Lucinda, you're not alone. Enter Lust Minerals' Pro Finish Liquid Foundation – the ultimate solution to your makeup woes. Our Pro Finish Liquid Foundation is sweat-resistant, non-comedogenic, breathable, and long-wearing, providing coverage from morning to night.

Lust Minerals is committed to delivering high-performing products that live up to their promises. 

Your journey to clear, healthy skin begins here.

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